Huefete is an illustration & surface pattern design brand, found by artist & Illustrator Madhuvanthi Jayasankar.

Our work is rooted in a painterly style, where visible brushwork brings texture and movement to every piece. Inspired by the spirit of Impressionism and Post-Impressionism, the art blends abstract and figurative forms with unexpected pastel color palettes that feel both timeless and fresh.

At Huefete, creativity is guided by curiosity and play. Each collection is built around stories, moods, and atmospheres—whether dreamy, whimsical, or bold—that invite people to connect with art in their everyday spaces. From hand-drawn details to expressive brushstrokes, our designs celebrate imperfection, emotion, and beauty in the organic.